house of sandlin
Soft Furnishings · Pre-launch · D2C
Your brand, built to launch, earn customers trust and grow.
2026 bookings are closed. Join the waitlist for first pick of Q1 dates when spots open on January 4th and get a free 15-minute Brand Signal Check call!
clients featured in
Day spas
Skincare
Postpartum doulas
Pilates studios
Baby food
Estheticians
Activewear
Birth & fertility coaches
Hair & beauty salons
Maternity wear
Yoga studios
Supplements
Wellness coaches
Baby care
Massage therapists
Body care
Breathwork
Kids’ lifestyle
Fitness studios
Mom & baby retreats
Day spas
Skincare
Postpartum doulas
Pilates studios
Baby food
Estheticians
Activewear
Birth & fertility coaches
Hair & beauty salons
Maternity wear
Yoga studios
Supplements
Wellness coaches
Baby care
Massage therapists
Body care
Breathwork
Kids’ lifestyle
Fitness studios
Mom & baby retreats
Instead of starting with a logo and hoping the rest will follow, we begin by getting clear on who you serve, where you stand in your market and where the business is going.
Then, we translate the thinking into the visual identity in one focused day. (Yes, one day!) It’s a perfect process for busy founders who want their brand done properly and done quickly.
You want your new brand to launch with a bang and start building buzz from day one, but it’s feeling more like this…
THE PRE-LAUNCH FOUNDER
“I have a name, a product and a launch date, but nothing that looks like a real brand yet.”
Your waitlist is filling up and the supplier calls are booked, but the branding can wait “until things are more established”, right? Spoiler: the first impression is already happening, and early is the easiest (and cheapest) moment to get it right.
THE DIY FOUNDER
“I made it myself in Canva and it kind of matches… but it never looks the way it does in my head.”
Your Pinterest board has 412 pins and zero decisions. You can tell me exactly what you don’t like, but what you do like changes every time you open the app. All you want is one direction you can look at and say “yes, that’s us.”
THE REBRANDER
“My business has grown and my brand hasn’t caught up. I’m embarrassed sending people to my website.”
Your Instagram says one thing, your packaging another, and your website still looks like the hobby version of what you’ve built. You’ve done the hard part already. Now the brand needs to look like it, everywhere.
THE SIDE-HUSTLE FOUNDER
“I’m building this alongside a full-time job (and kids). I don’t have time for a 12-week project.”
Your brand gets built at 11pm, in 40-minute chunks between emails, samples and bedtime stories. You want it done properly, in a format that takes hours of your time, not months. (Brand Day takes about three to five hours of your time over a couple of weeks.)
THE BURNED-BEFORE FOUNDER
“I’ve paid for branding before and didn’t love it. This time I want to be involved the whole way.”
Maybe you got three concepts by email and none of them felt like you, or a folder of files and no idea what to do with them. This time you want to shape it live, with someone who’ll also tell you honestly when something isn’t working.
Founders who’ve built on this
Home Of
Hair & Beauty · Rebrand · Services
Moods&Lather
Skincare & Wellness · Rebrand · D2C
Brand Day
€1,897
Pay in full, or in 3 to 6 installments.
everything you get:
Brand Strategy Workbook
A guided questionnaire that asks the right strategic questions.
Creative Direction
A first look at a moodboard, font and colour options.
Logo suite
A primary and a secondary typographic logo.
Colour palette
Clear hierarchy and rules for how to use each colour.
Typography suite
Typefaces for headlines, body copy and functional copy.
Mockups
Your brand applied to real-world formats.
Brand guidelines
A clear guide to using your brand well.
Final files
Everything we worked on, in formats for print and digital.
Join the waitlist, get the extras:
There are only 10 Brand Days in Q1 2027, and the waitlist gets first pick of dates. On top of that, you get:
Free 15-minute Brand Signal Check call
Before bookings open, we’ll look at where your brand is now and whether Brand Day is the right next step.
Canva Brand Kit setup
Your logo, colours and fonts set up in Canva and ready to use, so you (or your future social media manager) can start creating on-brand content the same week.
30-day brand reveal plan
A DIY plan with AI prompts to turn your new brand into a proper launch moment, not a quiet profile picture swap.
30-minute brand support call
A call with me within 60 days of your Brand Day, for the questions that come up once you start using it. (Only 3 available.)
24h after you book
Brain dump
Within a day from booking your project, we’ll confirm your Brand Day date and add you to your client portal with the timeline and your Brand Strategy Workbook. Here, finally, everything that’s been living in your head (and your Notes app) goes into one place. You don’t need to prepare anything else, but an inspiration board is welcome.
The week before
Direction
On a one-hour creative direction call, we go through a moodboard, logo font options and colour palettes, and refine them together live. You don’t have to explain your vision perfectly, it’s my job to translate your vision into design. During this call, we make sure we’re 100% aligned on the creative direction so the Design Day goes smooth.
Your Brand Day
Design
I have the whole day blocked just for you and spend it all building your visual identity. You will need to stay reachable for one or two short check-in calls, where I show you the work in progress and we go through revisions together together.
The day after
Delivery
You get every final file for print and digital, organised, with brand guidelines that answer your questions before you ask them. If there’s time, I often add a little extra, like a pattern or a packaging mockup (though it’s not guaranteed, it depends on how many changes come up on the day).
Craving a fuller experience?
Go deeper
For founders who want a strategy to guide content, hiring, launches and partner conversations.
Everything in Brand Day, plus:
Brand Strategy Workshop
Brand strategy deck
Implementation guide
€3,697
€3,897
Pay in full, or in 3 to 6 installments.
Launch sprint
For founders who want to start showing up right away, with a website, social and newsletter ready at launch.
Everything in Brand Day, plus:
Coming Soon website
12 social media templates
Flodesk newsletter setup
Photography art direction deck
€4,197
€4,397
Pay in full, or in 3 to 6 installments.
The complete journey
For founders who want the full journey in one project: strategy, identity and everything to launch.
Everything in Brand Day, plus:
Brand Strategy Workshop
Brand strategy deck
Implementation guide
Coming Soon website
12 social media templates
Flodesk newsletter setup
Photography art direction deck
€5,497
€5,997
Pay in full, or in 3 to 6 installments.
WAITLIST ACCESS OPENS 4 JANUARY 9:00 AM CET
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MEET WERONIKA, FOUNDER & CREATIVE DIRECTOR
Hi, I'm Weronika and I have spent twelve years designing brands, in-house, at an agency and as a founder myself so I bring a unique mix of experience across branding, web, photography and video, grounded in formal design education.
Willda started in 2022 in Berlin for founders in wellness, beauty and mom & baby. Since then, we’ve grown into a small core team, with skilled collaborators brought in when projects need it.
Over the years, we have developed a signature methodology for building brands, one that works layer by layer, from strategic foundation through to launch and growth, so every decision strengthens the one clear message the brand sends.
Join the waitlist.
A brand that matches your ambition, says the same thing everywhere, and makes you proud to hit “share”. Join the waitlist to book before anyone else, plus a free Brand Signal Check call and the waitlist-only extras below.
Brand Day is a strategy-led visual identity for founders, designed by me with twelve years of branding experience behind it. You fill in a Brand Strategy Workbook and we spend an hour on a Creative Direction call. Then I design your logo suite, colour system, typography system, mockups and Brand Guidelines in one focused day, and the next day you receive every final file, organised and explained.