Moods&Lather
Skincare & Wellness · Rebrand · D2C
Your brand,
built in a day.
You arrive with a business you believe in. You leave with a visual identity.
Where you might be…
The brand you DIY'd is holding you back.
You’ve been quoted 12 weeks and 5 figures.
However you got here, it’s time your brand caught up —
You stop shrinking.
Everything is quicker.
Build a foundation your brand can keep growing upon —
Brand Day
€1,690
A logo suite
A custom wordmark is guaranteed. Where the day allows — and it usually does — we go further: a stacked version, a monogram, an illustrative motif or a simple pattern.
Typography
A type pairing chosen for your brand, styled and set out so you know how to use it.
Colour palette
Built to hold up across print, packaging and screen — not just on a moodboard.
Mockups and guidelines
Your brand shown in use, from social layouts to labels, so you can see how it works before you need it to.
Final files
Print and web formats, organised and delivered the day after your design day.
We meet for a collaborative creative direction call.
We'll check in 1-2 times during the day for short feedback calls.
All files delivered
If you’re ready for more
deeper strategy
We can run a full strategy process ahead of your design day, so the identity is built on solid positioning.
Packaging
We can design a packaging concept and production-ready assets alongside the branding or after it.
A website
A brand that only lives in a folder is pointless. We can build a custom brand-aligned website to send your (future) customers to.
An ongoing partner
A growing brand produces a steady stream of output that need designing. Instead of spending evenings doing it yourself, we can handle that for you.
Founders who’ve built on this
Home Of
Hair & Beauty · Rebrand · Services
house of sandlin
Soft Furnishings · Pre-launch · D2C
“I had designed a logo that was almost there. Weronika helped me refine and commercialise the concept, and designed a motif that felt beyond my own capabilities. It’s an enormous amount of work, and it’s absolutely beautiful — such a worthwhile investment for your brand.”
— abigail, founder of house of sandlin
You bring the vision. The rest starts here.
We only book a handful of Brand Days each month.
Frequently asked questions
Have a different question, or another kind of project in mind? Email me at weronika@willda.design and I’ll be happy to help.
Can we really do this in a day?
Yes, thanks to the creative direction call the week prior, the design day becomes mostly about execution – and we can do that really fast. What takes weeks in a traditional project is often waiting — for feedback, for meetings, for someone's approval. We take that waiting out.
How many logo concepts will I see?
To keep the day smooth and focused, we present one, well-developed, best direction. The creative direction call is where the visual exploration happens: we present different typography, colours, and logo direction options.
How much time do I need to set aside?
About two hours across the week before for your questionnaire and the direction call. On the day itself you don’t need to block out your diary. but you’ll need to be reachable late morning/early afternoon for the first check-in call, and again later if we need a second. We keep you informed on our progress throughout the day.
Do you work with brands outside Germany?
Absolutely — a lot of my clients are in the UK, Canada, US and Australia. We have experience making the design day work around the time difference, on both sides.
Couldn’t I just use AI for this?
You can generate a thousand logos in an afternoon but what AI can’t do is judge if it's right for your customer or your price point. It works from the average of everything it has seen, which makes you look exactly that… average. And it can’t feel anything, which makes it impossible to empathise with your target customer. We use AI in the studio for admin and the dull parts of running a business. All the branding decisions are made by experienced designers and strategists.