Dare to take up space.
Hi, I’m Weronika Potepa, a designer and creative director specialising in strategic branding and web design. I founded Willda to offer more than just design. I partner with my clients to craft strategic, high-impact identities that don’t just look great but drive real results.
Hi, I’m Weronika Potepa, a designer and creative director specialising in strategic branding and web design. I founded Willda to offer more than just design. I partner with my clients to craft strategic, high-impact identities that don’t just look great but drive real results.
Hi, I’m Weronika Potepa, a designer and creative director specialising in strategic branding and web design. I founded Willda to offer more than just design. I partner with my clients to craft strategic, high-impact identities that don’t just look great but drive real results.
With years of experience working with startups and growing brands, I bring a mix of creativity, strategy, and a no-BS approach to every project. While I work solo, I collaborate with a trusted network of specialists to give you the full-service experience when needed. No bloated agency fees, just the right expertise at the right time.
With years of experience working with startups and growing brands, I bring a mix of creativity, strategy, and a no-BS approach to every project. While I work solo, I collaborate with a trusted network of specialists to give you the full-service experience when needed. No bloated agency fees, just the right expertise at the right time.
With years of experience working with startups and growing brands, I bring a mix of creativity, strategy, and a no-BS approach to every project. While I work solo, I collaborate with a trusted network of specialists to give you the full-service experience when needed. No bloated agency fees, just the right expertise at the right time.
I'm are great at building early stage companies and accelerating later stage brands. Whether you’re launching an innovative product, or a unique perspective on something tried and tested, our clients are here to break the mold and we love supporting that.
I'm are great at building early stage companies and accelerating later stage brands. Whether you’re launching an innovative product, or a unique perspective on something tried and tested, our clients are here to break the mold and we love supporting that.
I'm are great at building early stage companies and accelerating later stage brands. Whether you’re launching an innovative product, or a unique perspective on something tried and tested, our clients are here to break the mold and we love supporting that.
My process, built for impact
01
Intro
02
Discovery
03
Deep dive
04
Implement
05
Support
01
Intro
02
Discovery
03
Deep dive
04
Implement
05
Support
More than design
More than design
More than design
Strategy
Strategy
Strategy
All of my decisions are rooted in strategy — it’s an integral part of any strong branding process that helps companies fulfil their goals. I start with strategic thinking and integrate it into the core of my process and all the details of the work I create.
All of my decisions are rooted in strategy — it’s an integral part of any strong branding process that helps companies fulfil their goals. I start with strategic thinking and integrate it into the core of my process and all the details of the work I create.
All of my decisions are rooted in strategy — it’s an integral part of any strong branding process that helps companies fulfil their goals. I start with strategic thinking and integrate it into the core of my process and all the details of the work I create.
Making a Difference
Making a Difference
Making a Difference
I love working with brands that want to do things differently or disrupt their industry. I’m particularly eager to work with companies that value sustainable solutions, and inclusive communication, and see the world beyond their daily sales numbers.
I love working with brands that want to do things differently or disrupt their industry. I’m particularly eager to work with companies that value sustainable solutions, and inclusive communication, and see the world beyond their daily sales numbers.
I love working with brands that want to do things differently or disrupt their industry. I’m particularly eager to work with companies that value sustainable solutions, and inclusive communication, and see the world beyond their daily sales numbers.
Partnership and communication
Partnership and communication
Partnership and communication
A good design process is a two-way street: you and your team are the experts in your industry. I’ll listen to your challenges, needs, and goals, and in response propose concrete solutions. I value open communication and direct feedback as integral to helping you grow from an early-stage business to onboarding your in-house design team.
