Find your brand’s weak signal. Take the quiz →

Find your brand’s weak signal. Take the quiz →

We take founders from an idea they believe in to a brand people love, and a business that grows.

Willda (pronounced vil-da) is an all-women team based in Berlin, Germany specialising in strategy, branding and website design for wellness, beauty and mom&baby brands. We build brands with strategic depth to grow and the visual precision that sets the new standard in your space.

“Weronika has helped forge a cohesive brand look and feel across online and offline applications. She helped us to capture a modern organic aesthetic for today’s mum.”

— Liz, Co-founder of Löwenzahn Organics
Verena – Founder, Mothermoon, brand by Willda Design Studio

“Everyone comments on our colour palette, and how it translated so beautifully into the physical space. The seamless website experience has been a big part of our success since opening, with both individual clients and corporate partnerships.”

— Verena, Founder of Mothermoon
Inge – Founder, Frey Skin, brand by Willda Design Studio

“Once we partnered with Willda and locked in our brand identity, everything else fell into place. It felt like Frey Skin was truly born, and could only then start to grow.”

— Inge, Founder of Frey Skin

“Weronika has helped forge a cohesive brand look and feel across online and offline applications. She helped us to capture a modern organic aesthetic for today’s mum.”

— Liz, Co-founder of Löwenzahn Organics
Verena – Founder, Mothermoon, brand by Willda Design Studio

“Everyone comments on our colour palette, and how it translated so beautifully into the physical space. The seamless website experience has been a big part of our success since opening, with both individual clients and corporate partnerships.”

— Verena, Founder of Mothermoon
Inge – Founder, Frey Skin, brand by Willda Design Studio

“Once we partnered with Willda and locked in our brand identity, everything else fell into place. It felt like Frey Skin was truly born, and could only then start to grow.”

— Inge, Founder of Frey Skin

“Weronika has helped forge a cohesive brand look and feel across online and offline applications. She helped us to capture a modern organic aesthetic for today’s mum.”

— Liz, Co-founder of Löwenzahn Organics
Verena – Founder, Mothermoon, brand by Willda Design Studio

“Everyone comments on our colour palette, and how it translated so beautifully into the physical space. The seamless website experience has been a big part of our success since opening, with both individual clients and corporate partnerships.”

— Verena, Founder of Mothermoon
Inge – Founder, Frey Skin, brand by Willda Design Studio

“Once we partnered with Willda and locked in our brand identity, everything else fell into place. It felt like Frey Skin was truly born, and could only then start to grow.”

— Inge, Founder of Frey Skin
our capabilities

Everything your brand needs to launch and scale, designed as one cohesive world.

BRANDING

Brand Strategy

Naming

Messaging

Visual Identity

Brand Guidelines

Illustration

Copywriting

Photography

PRINT

Packaging

Signage

Stationery & Collateral

Unboxing Experience

Production support

websites & marketing

Design & Development

E-commerce

Launch Campaigns

Email Marketing

Social Strategy & Design

Over ten years in, we know what works: strategy that goes deep, close collaboration, and a process that keeps you informed, involved, and excited.

Chaos, Shaped

Precise, Magnetic

Launched, Lasting

You arrive with a vision that’s burning in your head but blurry on paper. We start by listening — through deep research, the right questions, and a process built to surface what’s already true until that thread underneath becomes so clear every decision that follows feels inevitable.

Here, the strategy becomes a visual language designed from everything we know about your brand. We translate it into a world that works across every touchpoint, cohesive and considered at every scale. The kind of brand that sets the standard in your space rather than chasing it.

Launch is only the moment the brand meets the world. What comes after is where it proves itself – new products, platforms, and audiences without ever losing its core. We build for the business you’re brave enough to imagine. And we stay close for the founders who want a creative partner

Chaos, Shaped

You arrive with a vision that’s burning in your head but blurry on paper. We start by listening — through deep research, the right questions, and a process built to surface what’s already true until that thread underneath becomes so clear every decision that follows feels inevitable.

Precise, Magnetic

Here, the strategy becomes a visual language designed from everything we know about your brand. We translate it into a world that works across every touchpoint, cohesive and considered at every scale. The kind of brand that sets the standard in your space rather than chasing it.

Launched, Lasting

Launch is only the moment the brand meets the world. What comes after is where it proves itself – new products, platforms, and audiences without ever losing its core. We build for the business you’re brave enough to imagine. And we stay close for the founders who want a creative partner

This approach has landed our clients in major publications and resulted in business building opportunities such as:

mom&baby brand

Secured spots in major retail chains, with brand presentation cited as a key factor.

Secured spots in major retail chains, with brand presentation cited as a key factor.

women's coach

3 in-person retreats sold out within two weeks of announcement.

3 in-person retreats sold out within two weeks of announcement.

e-commerce

50% revenue growth following brand and website realignment.

50% revenue growth following brand and website realignment.

IN THE PRESS
Press logo
Press logo
Press logo
Press logo
MEET WERONIKA, FOUNDER & CREATIVE DIRECTOR
Weronika Potepa, founder and creative director of Willda Design Studio

I have spent twelve years designing brands, in-house, at an agency and as a founder myself so I bring a unique mix of experience across branding, web, photography and video, grounded in formal design education.

Willda started in 2022 in Berlin for founders in wellness, beauty and mom & baby. Since then, we’ve grown into a small core team, with skilled collaborators brought in when projects need it.

Over the years, we have developed a signature methodology for building brands, one that works layer by layer, from strategic foundation through to launch and growth, so every decision strengthens the one clear message the brand sends.

WORK WITH ME

Every great brand starts with a conversation. If you’re ready to build, we’re ready to listen.

Every great brand starts with a conversation. If you’re ready to build, we’re ready to listen.

Inquiry

Fill out the inquiry form – the more details, the better! We'll be in touch within 24 hours to schedule your discovery call!

Discovery Call

A free 30-minute conversation to understand where your brand is now and where you want it to be. If we align during the call, we'll send you a proposal.

We get started

Once you say yes, we put together a team and the work begins!

inquire here

Most brands stall in one of five layers: foundation, positioning, visual identity, coherence or growth. Complete our quiz and we'll show you which one is holding yours back, and what to do about it.

Most brands stall in one of five layers: foundation, positioning, visual identity, coherence or growth. Complete our quiz and we'll show you which one is holding yours back, and what to do about it.

FIND MY MISSING SIGNAL
FREE BRAND QUIZ
FREE BRAND QUIZ