Our thoughts on branding, strategy and design with practical perspective from the studio.
A Half-Hearted Rebrand Is Worse Than None
A bad refresh doesn’t buy you time. It creates a new problem — a brand that’s neither the old thing nor the new thing.
Why Wellness Brands Keep Ignoring Women Over 50
The most overlooked customer in wellness might be the woman with the most time, money and curiosity for it.
Motherhood Branding Needs to Grow Up
Why brands keep infantilising mothers and what we should be doing instead.
How to Choose Your Target Audience
And why "Whoever Buys My Product" is the wrong answer
When Is the Right Time to Invest in Branding?
An honest guide for beauty and wellness founders
Refresh or Rebrand? Here's How to Tell.
Why "I'll Do It Properly Later" is costing you more than you think
