Strategy-led brands, websites and everything your brand needs to launch and scale.

We’re a Berlin-based creative studio working with wellness, beauty and mom&baby brands worldwide. We are great at building early-stage companies and accelerating later-stage brands.

our capabilities

Brand Strategy & Positioning
Brand Identity
Logo Design
Custom Icons
Illustrations
Naming
Voice, Tone & Taglines

Website Design
Website Development
Shopify
Animation & Motion Design
Web Copywriting
Ad Creatives

Social Media Design
Art Direction
Photography
Packaging Design
Stationery & Printed Collateral
Unboxing Experience Design

Our projects are highly collaborative, organised, and purposeful—so you always know what’s happening and why.

Our projects are highly collaborative, organised, and purposeful—so you always know what’s happening and why.

Discovery Call

Discovery Call

Strategy & Positioning

Strategy & Positioning

Brand Identity

Brand Identity

Implementation

Implementation

Guidelines & Beyond

Guidelines & Beyond

Brand packaging design: minimalist product tube with refined typography — Willda Design Studio portfolio
Lekko Athletics fitness brand: olive green tote bag with logotype — sports and lifestyle brand identity by Willda Design Studio
01 — Brand day

Standout Visual Identity, in a day

A focused, strategy-led process built to the same standard as our full projects.The Brand Day is designed for early-stage businesses that need a strong foundations, giving you the clarity and direction needed to show up professionally and with confidence. Quickly.

– Brand Strategy Workbook
– Essentials logo suite
– Colour palette
– Typography suite & font styling
– Brand style guide

Brand packaging design: minimalist product tube with refined typography — Willda Design Studio portfolio
Lekko Athletics fitness brand: olive green tote bag with logotype — sports and lifestyle brand identity by Willda Design Studio
02 — Brand World

The complete brand, built to last

The Brand World is an end-to-end experience for brands that are ready to invest in a more expansive and immersive presence. This process includes a deep level of strategy and a robust suite of visual assets, allowing your brand to show up across every touchpoint, from digital to physical customer interactions. The result is a fully realised brand that looks cohesive, and is built to grow with you long-term.

– Naming
– Brand strategy & positioning
– Strategy implementation guide
– Voice, tone & taglines
– Visual identity (logo suite, colour palette, typography suite and styling)
– Illustrations, icons, and patterns
– Detailed Brand Guidelines
– Launch content
– Photoshoot art direction

Lekko Athletics fitness brand: olive green tote bag with logotype — sports and lifestyle brand identity by Willda Design Studio
Brand packaging design: minimalist product tube with refined typography — Willda Design Studio portfolio
03 — Websites

A site that works as hard as you do

To support your seamless brand launch, we offer well-structured, custom websites built with conversion, usability, and performance in mind. The process includes research, wireframing, copywriting, and responsive design across desktop and mobile. SEO, testing, and post-launch support are included to ensure a website that continues to perform long after going live.

– Wireframing + research
– Responsive desktop and mobile design
– Website development using Framer (non-ecomm) or Shopify (ecommerce)
– Web animations and micro-interactions
– Copywriting
– SEO configuration
– Testing & quality assurance
– Domain setup or transfer
– Performance optimisation
– Post-launch technical support

Lekko Athletics fitness brand: olive green tote bag with logotype — sports and lifestyle brand identity by Willda Design Studio
Brand packaging design: minimalist product tube with refined typography — Willda Design Studio portfolio
04 — Retainers

An ongoing creative partner

For continuity and efficient execution, we offer flexible monthly retainers. Perfect for ongoing campaigns, social content, launches and collateral at one monthly rate, without the overhead of an in-house team.

can include:

– Ad creatives
– Social media design & templates
– Newsletter designs
– Website updates
– Print & digital marketing design
– and much more…

Client results

Founders who’ve worked with us have gone on to grow, sell out and scale.

+50%

Revenue growth after brand & website realignment (a multi-seven figure brand)

+200%

Social following within three months of a rebrand

+34%

Online sales after a website redesign (a multi-six figure brand)

30% higher website conversion after a homepage redesign and improved navigation.

Placement in major German retail chains — brand presentation cited as a key factor

Sold out three in-person retreats within two weeks of announcement

Features in publications like Vogue, Die Zeit, Elle Germany.

our team

Strategy and design, one team

We are an all-women team that goes above and beyond for our clients and each other. Weronika leads the strategy and design on every project alongside a team working together to keep you involved, informed, and excited.

Our strength lies in turning ideas and ambition into structured, strategic brand systems that work across every touchpoint, from packaging to digital.

The result is a collaborative but guided process where decisions feel clear, timelines stay efficient, and the brand is built to last long beyond launch.

Portrait of a smiling woman from a brand photography session — Willda Design Studio client project

A strong brand is what lets you be remembered, charge more and turn attention into sales. A milti-seven figure brand we’ve worked with has grown their revenue by more than 50% after a brand and website realignment. Others have seen social audiences climb quickly, and won places in major retail chains (with buyers naming brand presentation as the deciding factor). Done well, it pays for itself.

If your brand still fits but your website is holding you back, we can start with Websites. But if the foundations no longer serve the business, it's worth looking at branding first. That’s exactly thekind of question a discovery call is for.

Strategy is the thinking behind every design choice: who you’re for, what you stand for and why you’re different. It’s what makes a brand support your growth rather than just look nice. Beautiful without strategy doesn’t hold long-term so we never ship one without the other.

Cheap branding is usually the expensive option; you end up rebranding, reprinting and rebuilding a year or two later. We build once and build to last, so every decision afterwards has somewhere true to come from. Our Sprint project structure is perfect for founders with lower budgets that want to start right.

You don’t need a polished brief or a big budget to start, just a clear sense of where you’re headed and what you're selling. Brand Sprints exist precisely for founders who want to launch quickly and lean. And if now genuinely isn’t the moment, we’ll let you know!

We make sure working with us doesn't require too much of your time and can fit into your schedule as well as ours. Sprints run lean and quick and require quick feedback rounds; full projects unfold in structured phases over 12+ weeks, with clear feedback stages and a shared client portal so you always know what’s next.

Every project ends with a proper handover and a support period. Many clients come back to us for ad-hoc requests or stay on with a retainer for ongoing campaigns, content and collateral once they’ve launched.

more questions?

Let’s talk it through

Based in Berlin, working with founders worldwide

We build vibrant brand identities and websites with strategy and soul for ambitious beauty, wellness, and lifestyle brands. We are great at building early-stage companies and accelerating later-stage brands.

© WILLDA DESIGN STUDIO 2026

We build vibrant brand identities and websites with strategy and soul for ambitious beauty, wellness, and lifestyle brands. We are great at building early-stage companies and accelerating later-stage brands.

© WILLDA DESIGN STUDIO 2026

We build vibrant brand identities and websites with strategy and soul for ambitious beauty, wellness, and lifestyle brands. We are great at building early-stage companies and accelerating later-stage brands.

© WILLDA DESIGN STUDIO 2026