Always strategy‑led, always beautiful — because neither one holds without the other.

We offer a number of ways to work together — from a Complete Brand World built from the ground up for the most ambitious leaders, a focused Foundational Branding Sprint perfect for those looking for a refresh or starting lean, and an ongoing Creative Partnership for brands that want to keep evolving.

Brand packaging design: minimalist product tube with refined typography — Willda Design Studio portfolio
Lekko Athletics fitness brand: olive green tote bag with logotype — sports and lifestyle brand identity by Willda Design Studio

Full Brand World

The complete brand, built once and built to last, so nothing ever needs to be retrofitted and every decision afterwards has somewhere true to come from.

Perfect for: The founder who wants to set the standard in her space — not catch up to it.

Can include: Naming · Brand strategy & positioning · Visual identity · Art direction · Packaging & print · Digital Collateral · Copywriting · Website design & development · Launch content

Investment: Starting from €12,000 for branding work — each offer is bespoke and scoped to your individual project needs.

Timeline: 16+ weeks

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Lekko Athletics fitness brand: olive green tote bag with logotype — sports and lifestyle brand identity by Willda Design Studio
Brand packaging design: minimalist product tube with refined typography — Willda Design Studio portfolio

Launch Sprint

A focused, strategy-led sprint built to the same standard as our full projects. For founders who are ready to launch and can’t afford to spend months getting there.

Perfect for: The founder with a clear vision who’s done waiting to launch it.

Can include: Logo Suite · Colour palette · Typography styling · Brand style guide · Live website up to 5 pages · Desktop & mobile design · Basic SEO · Copywriting (add-on)

Investment: From €4,000 (also available as standalone offers for brand or website only)

Timeline: 2 weeks for the Launch Sprint; one week for standalone offers.

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Brand packaging design: minimalist product tube with refined typography — Willda Design Studio portfolio
Lekko Athletics fitness brand: olive green tote bag with logotype — sports and lifestyle brand identity by Willda Design Studio

Unlimited Creative Retainer

Ongoing campaigns, social content, new product launches, collateral design. All for one monthly rate, without the cost of building an in-house creative team.

Perfect for: The founder with a vision worth protecting — and wants to keep it growing.

Can include: Campaign design · Social design direction & templates · Art direction · Website updates · Print and Digital Collateral

Investment: €4,000 per month for unlimited (Lower-scope options available — inquire.)

Timeline: 3-Month minimum contract

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What it's like to work with Willda

01 — When you inquire

You don’t need a polished brief or a confirmed budget. Fill in the form and tell us where you are — we will respond within 48 hours to arrange a short call.

You don’t need a polished brief or a confirmed budget. Fill in the form and tell us where you are — we will respond within 48 hours to arrange a short call.

02 — Discovery Call

We start by getting to know each other. This is where we learn about your business, your goals, and your vision. It’s also your chance to ask questions and make sure we’re the right fit.

We start by getting to know each other. This is where we learn about your business, your goals, and your vision. It’s also your chance to ask questions and make sure we’re the right fit.

03 — Proposal and onboarding

We put together a bespoke proposal outlining investment and timeline. If we're the right fit, we start your onboarding. This includes signing the contract, submitting your deposit, and completing the questionnaire.

We put together a bespoke proposal outlining investment and timeline. If we're the right fit, we start your onboarding. This includes signing the contract, submitting your deposit, and completing the questionnaire.

04 — During the project

After onboarding is completed, the work begins. Strategy and design unfold in structured phases. We share a client portal where we keep you informed and involved, with clear feedback stages throughout. The project concludes with a complete handover: everything you need to move forward confidently with your brand.

After onboarding is completed, the work begins. Strategy and design unfold in structured phases. We share a client portal where we keep you informed and involved, with clear feedback stages throughout. The project concludes with a complete handover: everything you need to move forward confidently with your brand.

05 — Kick-Off and Foundation

We don’t just hand over files and disappear. A successful project ends with a founder who knows how to use her brand, and has a studio she can call on as the business grows.

We don’t just hand over files and disappear. A successful project ends with a founder who knows how to use her brand, and has a studio she can call on as the business grows.

Founders who worked with us have gone on to:

– Grow revenue by more than 50% following brand and website realignment
– Grow their social audience by 200% within months of rebrand launch
– Increase online sales by 34% within a month after website redesign
– Sell out 3 in-person retreats within two weeks of announcement
– Secure spots in major retail chains, with brand presentation cited as a key factor
– Scale from a one-woman personal brand to a fully staffed business
– Expand from digital presence into in-person retreats and physical products

Portrait of a smiling woman from a brand photography session — Willda Design Studio client project

Services

branding

Brand Strategy

Brand Positioning

Naming

Visual Identity

Brand Guidelines

Iconography

Illustration

Copywriting

Brand Photography

digital

Website Design

Website Development

E-commerce Design

Social Templates

Digital Collateral

print

Stationery & Collateral

Packaging

Unboxing Experience

Not sure which is right for you?

If you have a team of multiple stakeholders, are building with VC backing, or if the foundations of your current brand no longer serve your business — the Full Brand World is where to start.

If you're building solo, need a quick go-to-market or want to focus on the visual identity — the Launch Sprint gets you there without cutting corners.

If the brand is built and no longer have the time for day-to-day creative work — the Creative Retainer.

Not sure? Tell us when you inquire. That's what the discovery call is for.

a portrait of a man with a white shirt and bandana

BOOK A DISCOVERY CALL WITH OUR FOUNDER WERONIKA POTEPA

We're based in Berlin, Germany and work with clients worldwide, from Singapore through London to Los Angeles and Montreal.

book a discovery call