Löwenzahn Organics
Löwenzahn Organics is an organic baby nutrition brand. I joined as the first in-house graphic designer and helped the internal design team grow to 3 designers whom I managed together with the Marketing Team Lead. I worked across a broad range of media, covering all bases between branding, online and offline marketing, web, print, retail, and art direction.
SCOPE:
Website
Print + Digital Design
Illustrations
Branding
Photography direction
Full-time position (2020-2022)
Website
Print + Digital Design
Illustrations
Branding
Photography direction
Full-time position (2020-2022)
Löwenzahn Organics
Löwenzahn Organics is an organic baby nutrition brand. I joined as the first in-house graphic designer and helped the internal design team grow to 3 designers whom I managed together with the Marketing Team Lead. I worked across a broad range of media, covering all bases between branding, online and offline marketing, web, print, retail, and art direction.
SCOPE:
Website
Print + Digital Design
Illustrations
Branding
Photography direction
Full-time position (2020-2022)
Art directed and helped produce multiple photo and video shoots (product and talent). Implemented creative processes and file management systems that helped with daily task management and campaigns development. I oversaw all creative efforts of the company, and contribute with briefings, feedback, concepting creative tests, and hands-on execution.
I was the leading designer on all web projects. Together with the digital product team, I designed an onboarding tool for Starterpacks that resulted in a 34% growth in the product category purchases. A home page redesign resulted in 29% improvement in CVR.
Art directed and helped produce multiple photo and video shoots (product and talent). Implemented creative processes and file management systems that helped with daily task management and campaigns development. I oversaw all creative efforts of the company, and contribute with briefings, feedback, concepting creative tests, and hands-on execution.
I was the leading designer on all web projects. Together with the digital product team, I designed an onboarding tool for Starterpacks that resulted in a 34% growth in the product category purchases. A home page redesign resulted in 29% improvement in CVR.
"Weronika has helped forge a cohesive brand look and feel across online and offline applications. She helped us to capture a modern organic aesthetic for today’s mum.
What I loved about working with Weronika is she was able to take the noise of a startup and deliver clean, beautiful design without the clutter of having so many voices consistently."
– Liz, Co-Founder & CEO of Löwenzahn Organics
"Weronika has helped forge a cohesive brand look and feel across online and offline applications. She helped us to capture a modern organic aesthetic for today’s mum.
What I loved about working with Weronika is she was able to take the noise of a startup and deliver clean, beautiful design without the clutter of having so many voices consistently."
– Liz, Co-Founder & CEO of Löwenzahn Organics
"Weronika has helped forge a cohesive brand look and feel across online and offline applications. She helped us to capture a modern organic aesthetic for today’s mum.
What I loved about working with Weronika is she was able to take the noise of a startup and deliver clean, beautiful design without the clutter of having so many voices consistently."
– Liz, Co-Founder & CEO of Löwenzahn Organics
