Martescence
Establishing a strong and empathetic online presence is crucial for service providers in the wellness sector. Matrescence is a dedicated doula collective offering comprehensive support for mothers during pregnancy and postpartum. We aimed at creating a cohesive and engaging brand experience. Through meticulous branding and web design, we encapsulated the essence of Matrescence’s nurturing ethos, ensuring that mothers feel supported and connected throughout their transformative journey.
SCOPE:
Brand Strategy
Brand Identity
Print + Digital Design
Social Media
Copywriting
Brand Intensive
Brand Strategy
Brand Identity
Print + Digital Design
Social Media
Copywriting
Brand Intensive
Martescence
Establishing a strong and empathetic online presence is crucial for service providers in the wellness sector. Matrescence is a dedicated doula collective offering comprehensive support for mothers during pregnancy and postpartum. We aimed at creating a cohesive and engaging brand experience. Through meticulous branding and web design, we encapsulated the essence of Matrescence’s nurturing ethos, ensuring that mothers feel supported and connected throughout their transformative journey.
SCOPE:
Brand Strategy
Brand Identity
Print + Digital Design
Social Media
Copywriting
Brand Intensive
We conducted market research and competitor analysis to find opportunities for differentiation, aiming to balance professional expertise and heartfelt care. With this foundation, we developed a brand identity featuring a vibrant yet calming colour palette to evoke tranquility and warmth.
The branding elements included a unique symbol with interconnected figures, representing collective care and support reinforcing Matrescence’s commitment to holistic maternal support. Web design mirrored this identity, offering an intuitive, aesthetically pleasing interface with easy access to resources.
We conducted market research and competitor analysis to find opportunities for differentiation, aiming to balance professional expertise and heartfelt care. With this foundation, we developed a brand identity featuring a vibrant yet calming colour palette to evoke tranquility and warmth.
The branding elements included a unique symbol with interconnected figures, representing collective care and support reinforcing Matrescence’s commitment to holistic maternal support. Web design mirrored this identity, offering an intuitive, aesthetically pleasing interface with easy access to resources.
