Lekko athletics
Lekko athletics, a boutique fitness studio searched of a fresh brand to communicate not only its expert services merging mindfulness and wellness with strength training but also its welcoming and professional approach.
As a new business emerging into the space, the branding needs to speak to women and men alike to show they can become healthier and fitter without feeing intimidated, and gain access to a supporting community that uplifts each other.
SCOPE:
Brand Strategy
Brand Identity
Print + Digital Design
Brand Intensive
Brand Strategy
Brand Identity
Print + Digital Design
Brand Intensive
Lekko athletics
Lekko athletics, a boutique fitness studio searched of a fresh brand to communicate not only its expert services merging mindfulness and wellness with strength training but also its welcoming and professional approach.
As a new business emerging into the space, the branding needs to speak to women and men alike to show they can become healthier and fitter without feeing intimidated, and gain access to a supporting community that uplifts each other.
SCOPE:
Brand Strategy
Brand Identity
Print + Digital Design
Brand Intensive
Branding for Lekko athletics focused on inclusivity and approachability. I crafted visual identity that appeals to all genders and folks of all fitness levels, without alienating any audience segment. The colour palette, typography, and imagery evokes feelings of strength, serenity, and support. This approach successfully eliminated any intimidation potential clients might have felt, replacing it with a sense of excitement and belonging.
The studio's core offerings — mindfulness, wellness, and strength training — were expertly highlighted through the new brand identity, which effectively communicated a welcoming and professional atmosphere.
Branding for Lekko athletics focused on inclusivity and approachability. I crafted visual identity that appeals to all genders and folks of all fitness levels, without alienating any audience segment. The colour palette, typography, and imagery evokes feelings of strength, serenity, and support. This approach successfully eliminated any intimidation potential clients might have felt, replacing it with a sense of excitement and belonging.
The studio's core offerings — mindfulness, wellness, and strength training — were expertly highlighted through the new brand identity, which effectively communicated a welcoming and professional atmosphere.
The final design was clean, modern, and inviting, ensuring that individuals seeking not just fitness, but a supportive community that prioritises overall well-being found it behind the doors of Lekko athletics’ studio
The final design was clean, modern, and inviting, ensuring that individuals seeking not just fitness, but a supportive community that prioritises overall well-being found it behind the doors of Lekko athletics’ studio
The final design was clean, modern, and inviting, ensuring that individuals seeking not just fitness, but a supportive community that prioritises overall well-being found it behind the doors of Lekko athletics’ studio
