Kynd
Kynd, a natural deodorant brand dedicated to providing gentle, effective protection using non-toxic ingredients, looked for to enhance its brand identity and digital presence. I aimed to create a cohesive and lux brand experience. Our goal was to encapsulate Kynd’s commitment to ensuring customers feel confident and cared for with every use.
SCOPE:
Brand Strategy
Brand Identity
Print + Digital Design
Social Media
Packaging
Copywriting
Brand Intensive
Brand Strategy
Brand Identity
Print + Digital Design
Social Media
Packaging
Copywriting
Brand Intensive
Kynd
Kynd, a natural deodorant brand dedicated to providing gentle, effective protection using non-toxic ingredients, looked for to enhance its brand identity and digital presence. I aimed to create a cohesive and lux brand experience. Our goal was to encapsulate Kynd’s commitment to ensuring customers feel confident and cared for with every use.
SCOPE:
Brand Strategy
Brand Identity
Print + Digital Design
Social Media
Packaging
Copywriting
Brand Intensive
The strategic phase helped us understand Kynd’s core values, mission, and unique selling points. Through market research and competitor analysis, we found opportunities for differentiation, aiming to balance natural effectiveness with premium charm. With this foundation, we developed a brand identity featuring an earthy and toned down colour palette to evoke the premium brand feel.
The branding elements included a classic logo with intertwined lettering. Web design mirrored this identity, offering an intuitive, aesthetically pleasing interface with easy access to product information and resources.
The strategic phase helped us understand Kynd’s core values, mission, and unique selling points. Through market research and competitor analysis, we found opportunities for differentiation, aiming to balance natural effectiveness with premium charm. With this foundation, we developed a brand identity featuring an earthy and toned down colour palette to evoke the premium brand feel.
The branding elements included a classic logo with intertwined lettering. Web design mirrored this identity, offering an intuitive, aesthetically pleasing interface with easy access to product information and resources.
