Narąbane & Naprute
Introducing Narąbane and Naprute, sister brands dedicated to providing Millennials and Gen Z with unique, affordable, and trendy embroidery and woodworking pieces to make their homes more fun. Faced with the challenge of finding high-quality, colourful furniture that resonated with their style and budget, many young people in rented spaces struggled to create a unique home environment. Łucja, the visionary behind Narąbane and Naprute, developed an accessible and distinctive solution, enabling them to transform their living spaces without significant changes that landlords might not approve of.
SCOPE:
Brand Strategy
Brand Identity
Website
Print + Digital Design
Retainer
Brand Strategy
Brand Identity
Website
Print + Digital Design
Retainer
Narąbane & Naprute
Introducing Narąbane and Naprute, sister brands dedicated to providing Millennials and Gen Z with unique, affordable, and trendy embroidery and woodworking pieces to make their homes more fun. Faced with the challenge of finding high-quality, colourful furniture that resonated with their style and budget, many young people in rented spaces struggled to create a unique home environment. Łucja, the visionary behind Narąbane and Naprute, developed an accessible and distinctive solution, enabling them to transform their living spaces without significant changes that landlords might not approve of.
SCOPE:
Brand Strategy
Brand Identity
Website
Print + Digital Design
Retainer
We collaborated with the client to understand the core values and unique selling points of Narąbane & Naprute. We conducted thorough market research and competitor analysis to identify gaps and opportunities in the home decor market for Millennials and Gen Z.
Unlike competitors who often offer either high-priced bespoke items or mass-produced generic pieces, we aimed to highlight Narąbane & Naprute’s unique position of providing high-quality, affordable, and trendy products. This balance of affordability and uniqueness was central to differentiating the brand in a crowded market.
We created a visual identity that felt vibrant and contemporary. We developed a playful, retro-inspired mark that conveyed a sense of fun and craftsmanship.
The colour palette combined very bold tones to the lively spirit of the brands. Web design mirrored this vibrant identity, offering an engaging experience with quirky scrolling effects and microinteractions.
We collaborated with the client to understand the core values and unique selling points of Narąbane & Naprute. We conducted thorough market research and competitor analysis to identify gaps and opportunities in the home decor market for Millennials and Gen Z.
Unlike competitors who often offer either high-priced bespoke items or mass-produced generic pieces, we aimed to highlight Narąbane & Naprute’s unique position of providing high-quality, affordable, and trendy products. This balance of affordability and uniqueness was central to differentiating the brand in a crowded market.
We created a visual identity that felt vibrant and contemporary. We developed a playful, retro-inspired mark that conveyed a sense of fun and craftsmanship.
The colour palette combined very bold tones to the lively spirit of the brands. Web design mirrored this vibrant identity, offering an engaging experience with quirky scrolling effects and microinteractions.
“From the very beginning of the project, I felt taken care of. I went into this process not knowing what I want and a bit intimidated, but as we walked the steps and explained them I felt much calmer.
I was impressed with the way Weronika managed to look at my chaos and created concepts that all perfectly matched what I need.
Going through the branding process with Weronika was a gratifying experience that helped me to get to know my brand better than ever.”
– Łucja, Founder of Narąbane & Naprute
“From the very beginning of the project, I felt taken care of. I went into this process not knowing what I want and a bit intimidated, but as we walked the steps and explained them I felt much calmer.
I was impressed with the way Weronika managed to look at my chaos and created concepts that all perfectly matched what I need.
Going through the branding process with Weronika was a gratifying experience that helped me to get to know my brand better than ever.”
– Łucja, Founder of Narąbane & Naprute
“From the very beginning of the project, I felt taken care of. I went into this process not knowing what I want and a bit intimidated, but as we walked the steps and explained them I felt much calmer.
I was impressed with the way Weronika managed to look at my chaos and created concepts that all perfectly matched what I need.
Going through the branding process with Weronika was a gratifying experience that helped me to get to know my brand better than ever.”
– Łucja, Founder of Narąbane & Naprute
