Jollie
Jollie are a new brand that makes high-quality, environmentally-positive and poop-plosion-resistant reusable diapers and accessories. The founders were inspired by their personal experience after getting pregnant and giving birth to their baby. Looking for the best for their child, they found how much negative impact the disposable diaper market has not only on the environment but also on the babies’ health. And reusable diapers seemed confusing and required hours-long consultations.
SCOPE:
Brand Strategy
Brand Identity
Print + Digital Design
Packaging
Illustration
Brand Strategy
Brand Identity
Print + Digital Design
Packaging
Illustration
Jollie
Jollie are a new brand that makes high-quality, environmentally-positive and poop-plosion-resistant reusable diapers and accessories. The founders were inspired by their personal experience after getting pregnant and giving birth to their baby. Looking for the best for their child, they found how much negative impact the disposable diaper market has not only on the environment but also on the babies’ health. And reusable diapers seemed confusing and required hours-long consultations.
SCOPE:
Brand Strategy
Brand Identity
Print + Digital Design
Packaging
Illustration
The overall visual direction for Jollie emulates feelings of ease and joy, ultimately communicating the brand’s main goal to simplify diapering by making it an easier, budget-friendly and more joyful experience (and not dreadful) for the parents.
With brand illustrations of a Jellyfish (with soft shapes, big eyes and a happy expression) and by extending that organic hand-drawn style to iconography and typography, the audience will perceive the joyful feeling of the brand.
Babysnaps by Jollie is an innovative (and beautiful) product that simplifies the diapering experience with reusable diapers, making parents feel more at ease and leaving them with more joyful moments with their little ones.
The overall visual direction for Jollie emulates feelings of ease and joy, ultimately communicating the brand’s main goal to simplify diapering by making it an easier, budget-friendly and more joyful experience (and not dreadful) for the parents.
With brand illustrations of a Jellyfish (with soft shapes, big eyes and a happy expression) and by extending that organic hand-drawn style to iconography and typography, the audience will perceive the joyful feeling of the brand.
Babysnaps by Jollie is an innovative (and beautiful) product that simplifies the diapering experience with reusable diapers, making parents feel more at ease and leaving them with more joyful moments with their little ones.
“Willda design studio did a great job at understanding our needs and wants and was able to transform this into outstanding work.
We especially loved how Weronika got to know us and asked so many relevant questions that helped us reflect on the brand we want to build. She then created a whole Corporate Identity that is so lovely and fitting.”
– Founders of Jollie (now Lybbie)
“Willda design studio did a great job at understanding our needs and wants and was able to transform this into outstanding work.
We especially loved how Weronika got to know us and asked so many relevant questions that helped us reflect on the brand we want to build. She then created a whole Corporate Identity that is so lovely and fitting.”
– Founders of Jollie (now Lybbie)
“Willda design studio did a great job at understanding our needs and wants and was able to transform this into outstanding work.
We especially loved how Weronika got to know us and asked so many relevant questions that helped us reflect on the brand we want to build. She then created a whole Corporate Identity that is so lovely and fitting.”
– Founders of Jollie (now Lybbie)
